As part of its continued push to ensure that entertainment such as films, videos and computer games are clearly labeled for the age group for which they are most suitable; PEGI has issued new labeling and advertising guidelines.
The new guidelines which take immediate effect are part of a
twenty page document released to professional users of the PEGI
system. Key points of the document include:
Labelling Guidelines:
- Updated contact details
- Old label design policy clarification: Previous versions of the
age rating icons can no longer be used
- Dual rating policy clarification: Dual ratings are no longer
allowed (with exception for hardware bundles).
- Russian and Turkish language version of content descriptors
added
- Music as DLC policy change (music downloads not rated by PEGI,
notification to consumer)
Advertising Guidelines:
- Provisional rating policy update (text below age rating to
indicate provisional rating status)
- Advertorials and categories included in print advertising
guidelines.
- TV advertising policy addition: Alternative for 3 and 7 rated
games. (Age rating icon must appear at the end of ad for minimum 2
seconds).
- Hybrid trailer/demo policy clarification (hybrid trailers are
not allowed).
The full document outlining the new changes and logos can be
seen below:
PEGI Labelling & Advertising
Guidelines