PEGI gets new logos
New PEGI guidelines outlined
As part of its continued push to ensure that entertainment such as films, videos and computer games are clearly labeled for the age group for which they are most suitable; PEGI has issued new labeling and advertising guidelines.

The new guidelines which take immediate effect are part of a twenty page document released to professional users of the PEGI system. Key points of the document include:

Labelling Guidelines:

  • Updated contact details
  • Old label design policy clarification: Previous versions of the age rating icons can no longer be used
  • Dual rating policy clarification: Dual ratings are no longer allowed (with exception for hardware bundles).
  • Russian and Turkish language version of content descriptors added
  • Music as DLC policy change (music downloads not rated by PEGI, notification to consumer)

Advertising Guidelines:

  • Provisional rating policy update (text below age rating to indicate provisional rating status)
  • Advertorials and categories included in print advertising guidelines.
  • TV advertising policy addition: Alternative for 3 and 7 rated games. (Age rating icon must appear at the end of ad for minimum 2 seconds).
  • Hybrid trailer/demo policy clarification (hybrid trailers are not allowed).

The full document outlining the new changes and logos can be seen below:

PEGI Labelling & Advertising Guidelines

 

Swedish Games Industry is a joint organisation of MDTS and Spelplan-ASGD.